It mainly manufactures laundry and cleaning supply products as well as products in the cosmetics and personal care sector. Procter & Gamble, also known as P&G, is the biggest consumer goods company in the world. Procter & Gamble is the leading liquid laundry detergent vendor in the United States, controlling great part of the total market. Sales of the liquid laundry detergent category in general increased in the considered time frame, while unit sales went down when compared to the previous year. liquid laundry detergent sales in 2022, which amounted to revenue of over two billion U.S. Despite the Tide brand controlling almost a fifth of total U.S. Innovations in the detergent category have led to declines in liquid laundry detergent sales.

Manufacturers are always coming up with new formulas, new packages, new display ideas, new fragrances, new colors, new anything and everything that will make their product distinct, if not superior. Yet, in other ways, the category never stays the same. Buckets, sponges, mops, water detergent and a little elbow grease are the tools of the trade for anyone looking to maintain a clean home, just as they have been for centuries. In some ways, cleaning products never change. Liquid laundry detergent and cleaning supplies in the United States Arm & Hammer was the third-ranked liquid laundry detergent in the United States with over 872 million U.S. This graph shows the sales of the leading liquid laundry detergent brands in the United States in 2022.

Laundry detergent brands